Matiz Paella Rice is grown in the rich soils of the nationally protected L’Albufera Park in Valencia, Spain. Paella rice is a plump, delicious and versatile short-grain rice that soaks up lots of flavor. It's a must have ingredient for the perfect paella. To ensure freshness and the highest quality final product, Matiz rices are packed in a sturdy cloth sack that allows the rice to breathe. Not just for paella, Matiz rice can also be used in risotto, salads and desserts. Product of Spain. 100% natural.